Building a brand identity requires a long-term plan and may seem to fly in the face of Monopolize Your Marketplace's traditional direct response marketing. However, MYM Founder & CEO Rich Harsh Rich sees no reason why the two are mutually exclusive. Creating a brand and applying it to every marketing piece you produce will go a long way to helping your business saturate the prospect's unconscious so that whenever your product or service is required, he will think of you.
Rich details brand building but also explains how a small fish can have the same brand clout as a Coca-Cola in their own backyards. That's right. You don't have to take over the world, just your marketplace!
On this webinar Rich discusses 8 steps to branding your business, from brand promise to personality to saying it often. Though branding is traditionally thought of has a game for multi-billion dollar companies like Coca-Cola, Rich encourages even the small businesses to get involved. A business who has invested in their branding can expect a certain amount of surprise calls, leads generated without spending an extra dime.
Owners, marketing managers, and sales managers of home improvement and/or remodeling companies in any of the following categories: windows, siding, sunrooms, roofing, awnings, painting, design/build, handyman, etc.
Webinar will last between 65 - 70 minutes.
