Course Outline

Currently Scheduled MYM Live! Events:

We will be holding the next two training sessions starting February 27 - March 01, 2012 and starting May 07 - May 10, 2012.

You can choose to stay for 2 days (Elite) or 4 days (Pinnacle).

Both MYM Live! Programs run concurrently; how long you stay depends on how much you want to learn, your time availablity, and your budget. Click here if you need help deciding which course to choose.

Program Costs

Elite: $3,990

Pinnacle: $7,990

NOTE: MYM will follow the agenda listed on the MYM website for the training; however, no warranty is made as to the exact quantity or content of any given training, as the training is tailored to the needs of the training class. Trainees are responsible for having a laptop computer loaded with Microsoft Word, Excel, and PowerPoint, and are expected to have a basic working knowledge of these programs.

Text Version

(Same Information As In The Table Above)

MYM Elite: Days 1 & 2 – MYM Philosophy & Methodology

MYM Philosophy Review & A Few New Concepts

Mindset – Lateral Thinking, John Smith’s Brain

Why Things Aren’t Working

The Marketing Equation (incl. Educational Spectrum)

Identifying Your Major Leverage Points

MYM Methodology

Defining Your Target Market(s)

Educational Spectrum Analysis

Hot Button Identification & Ranking

Individual Hot Button Worksheet

Innovation Table & Competitive Intelligence

John Smith Situations & Headlines

Headline Starters

Headline Bank

Gathering Evidence

Six Weapons Of Influence

Offer Creation

Incentive Offers (incl. “Mega-Irresistible”)

Information Offers

Ad Templates – Single & Multiple Hot Buttons

Copywriting (Plain English)

Sketching An Ad

Professional Design & Layout

Other Ad Formats: Radio, TV, Mail

MYM Pinnacle: Days 3 & 4- Tactical Marketing & Maximization Strategies

Note: The last 2 1/2 hours of both days will be dedicated to strategy sessions for each of the attending companies (approx. 30 minutes per company)

Tactical Marketing

Determining The Right Media – T.A.C.S Formula

Testing

Lead Generators

Radio

Television

Magazines

Newspapers

Yellow Pages

Billboards/Signs

Internet lead generation

Direct Mail (list & format selection)

Resources—printing, design, etc.

Media Planning

Budgeting

Buying & Scheduling

Judging/Working With Sales Reps

Buying Strategies

How To Handle Leads

Qualification Questions

Inbound & Call Back Scripting

Squeeze Pages

On Hold Messages

How To Create Reports

Website Formulas

Signage

Lead Management Systems

The Sales Meeting

Using Marketing Within A Sales Meeting

Hopper Systems

Prospect Follow Ups

Customer Follow Ups

Knock Down Lists

Maximize & Optimize

Perpetual Selling

Joint Ventures

Upselling

Referral Systems