Listen in as MYM Author and Founder Rich Harshaw brings 'Monopolize' to life in the MYM Insider Monthly Top 10 Volume 4. Topics include yellow pages, mailings, flyers, tv interviews and much more...

(Volume 4 contains one audio CD with 10 tracks and a total of 66 minutes)

Topics Included On MYM Insider Monthly Top 10 Volume 4 Include:

Expose Yourself When your company has a rough season, let your prospects in on it. Let your guard down and give them the full story. Vulnerability can be a powerful strategy.

Pulaski No-Punt Ripped from the sports headlines, this innovation formula encourages companies to go against their instincts. Try something seemingly crazy, but that works when you do the math.

One Good Turn If your customers trusted you once, chances are they will trust you again. Don’t let your database of previous customers go untapped.

Cliff’s Notes So you’re an expert, but John Smith is not. How do you convince him that you really do know what you’re doing? Say it like Cliff would.

Knockdown! If you want to pummel your best prospects into submission, don’t forget to use fun – and frequency – as a weapon.

Hello, Crazy Though pay-per-click advertising may start the crazies to calling, don’t get discouraged. Everyone else who really needs to find you will too.

Who Do You Call? Trouble getting your foot in the door with a prospect? Start small. Be a hero in a pinch.

Blowing Smoke Marketing to John Smith’s gullibility won’t win you as much business as marketing to his reason. He always, always chooses the surest bet.

Fountain Of Knowledge Do you want prospects to pick your business over the competition? Become their “fountain from whence all knowledge flows” and train them to need you.

Blue Ribbon Offer prospects a tangible comparison between your business and your competition and become a de facto consumer advocate.  Caring for your prospects alone will win you the blue ribbon

(Volume 4 contains one audio CD with 10 tracks and a total of 66 minutes)