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Day
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Date
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Time (Central)
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Call Name
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Topic
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Overview
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Duration
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Register
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TUE
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FEB 7
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10:00
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Tuesday Morning Ad Clinic
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Marketing Reviews
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Submit your ad, website, brochure, or other marketing piece for Rich to review live on this call. Submissions should be sent to Judi Schaefer (Judi_Schaefer@mymonline.com) no later than the previous Monday at noon.
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90 to 120 Minutes
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THU
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FEB 16
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10:00
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Innovation Hour
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Innovation Formulas, Part 2
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Need some ideas to make your business more powerful, innovative, and interesting? MYM has nearly 20 different Innovation Formulas designed to poke your brain and make you THINK. Join Rich on this fast-paced romp of half of the Innovation Formulas… make sure to come prepared with pen and paper ready to take notes. Formulas covered: Lunch, Guaranteed Greatness, Grand Theft Inno, Quality Counts, Need For Speed, Home of the Blank (Part 2 of 3)
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45 to 60 Minutes
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THU
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FEB 16
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11:30
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Insider’s Open Forum
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Insider’s Open Forum To Discuss Any Marketing Topics
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Wondering what media to buy? Want to get some feedback on your marketing plans before spending a fortune? Just need some good advice—on a specific marketing topic? Then submit your topic to the PSC! Submit by emailing Judi Schaefer at Judi_Schaefer@mymonline.com
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60 Minutes
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TUE
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FEB 21
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10:00
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Tuesday Morning Ad Clinic
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Marketing Reviews
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Submit your ad, website, brochure, or other marketing piece for Rich to review live on this call. Submissions should be sent to Judi Schaefer (Judi_Schaefer@mymonline.com) no later than the previous Monday at noon.
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90 to 120 Minutes
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THU
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FEB 23
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10:00
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Tactical Marketing
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Publicity Stunts
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Think that publicity stunts are expensive extravaganzas reserved for America’s biggest and most deep-pocketed companies? Think again. On this unusual webinar, Rich will show you how to come up with ideas on a shoestring budget that can garner local—or even national—attention and bring flurries of new customers as a result. The key, you will see, is simply a matter of a bit of creativity and a lot of bravado.
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45 to 60 Minutes
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TUE
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MAR 6
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10:00
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Tuesday Morning Ad Clinic
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Marketing Reviews
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Submit your ad, website, brochure, or other marketing piece for Rich to review live on this call. Submissions should be sent to Judi Schaefer (Judi_Schaefer@mymonline.com) no later than the previous Monday at noon.
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90 to 120 Minutes
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THU
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MAR 8
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10:00
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Strategic Marketing
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John Smith, Revisited Part 2
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If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes. But how do you really get inside John Smith’s head to see what he thinks, how he processes information, how he reacts to what you say in your marketing, and so forth? The answers to these important questions will make or break your marketing fortunes. Kick off the new year with a refreshing look at how to master John Smith’s brain. (Part 2 of 2)
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45 to 60 Minutes
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TUE
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MAR 20
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10:00
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Tuesday Morning Ad Clinic
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Marketing Reviews
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Submit your ad, website, brochure, or other marketing piece for Rich to review live on this call. Submissions should be sent to Judi Schaefer (Judi_Schaefer@mymonline.com) no later than the previous Monday at noon.
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90 to 120 Minutes
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THU
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MAR 22
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10:00
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Innovation Hour
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Innovation Formulas, Part 3
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Need some ideas to make your business more powerful, innovative, and interesting? MYM has nearly 20 different Innovation Formulas designed to poke your brain and make you THINK. Join Rich on this fast-paced romp of half of the Innovation Formulas… make sure to come prepared with pen and paper ready to take notes. Formulas covered: Captain Obvious, Fungi, Looking Inward, Sweat Small Stuff, Mr. Nice Guy, Pampered Chef, Pimp My Ride (Part 3 of 3)
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90 to 120 Minutes
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THU
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MAR 22
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11:30
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Insider’s Open Forum
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Insider’s Open Forum To Discuss Any Marketing Topics
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Wondering what media to buy? Want to get some feedback on your marketing plans before spending a fortune? Just need some good advice—on a specific marketing topic? Then submit your topic to the PSC! Submit by emailing Judi Schaefer at Judi_Schaefer@mymonline.com
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45 to 60 Minutes
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THU
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MAR 29
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10:00
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Tactical Marketing
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Going Guerilla
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It’s time to take off the gloves and start “fighting dirty.” Well, not necessarily dirty maybe, but “unorthodox” for sure. On this fast-paced webinar Rich will show you a dozen different ideas that prove that success isn’t always a function of who has the biggest budget, but rather, who has the most innovative and aggressive mind. Nothing is off limits when you “go guerilla;” find out how by spending a fascinating hour with Rich.
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THU
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APR 19
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10:00
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Innovation Hour
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Steve Jobs & Apple
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Sure you’ve heard of Steve Jobs and his legacy of innovation at Apple. You probably don’t, however, know many of the details of his fascinating story. Join Rich as he delves into the mind of Steve Jobs and extracts his way of thinking for you to emulate. You’ll hear story after story of a relentless—and sometimes ruthless—passion for perfection in everything he did that caused Apple to gain status as the world’s most valuable company.
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90 to 120 Minutes
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