- What is the difference in this one-day seminar and your multi-day MYM Live programs?
The one-day seminar is an indtroductory program that covers all of the MYM foundational material in a lot of detail. You will learn some MYM methodology at this seminar, including an introduction to headlines, case building, and ad templates. The 2-day and 4-day MYM Live programs are for serious MYM students... you will learn the MYM methodology in tremendous detail. If you're new to MYM, the one-day workshop is definitely the place to start.
- Do I need to listen to the "5 Marketing Mistakes: prior to attending?
No. The workshop will cover most of the material in the indroductory 2 CD set, plus several other topics. If you do listen to the CD ahead of time, you'll just be a little bit ahead of the crowd.
- How is the MYM seminar different from other marketing seminars?
It's a lot more focused on marketing principles, not techniques. If you're looking for a quick fix to your marketing, MYM is not a good solution. If you want to really understand why people buy, how decisons are made, how to innovate your company, and how to craft marketing messages that will motivate people to take action, then attendance is mandatory.
- What can I expect to take away from the seminar?
For a list of topics covered, click here. To answer the question more broadly, you will learn how to to innovate your company, why most marketing doesn't work, how to tell good marketing from bad marketing, a formula for creating powerful marketing, and formulas for writing headlines that work. You'll have a good working knowledge of the MYM system and several tools to help you implement it into your business.
- What other resources are available for me to learn MYM?
Several. The best tools for ongoing marketing training are the MYM Insider program and MYM Live! The Insdier program gives you access to as many as 10 conference call trainings a month, plus over 200 archived calls. You'll also be able to submit your marketing to us for review so you can be sure you've properly implemented MYM prior to launching it in the marketplace. Click here for more details. You can also purchase the MYM 10 CD set for a thorough treatment of most of the main MYM topics.
- The dates you have listed or the cities don't work for me... will you be holding more events?
Yes, check back to this section of our website from time to time for updates.
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